Before you head to the right printing company to have your 8.5 x 14 brochures done, look at the other options first and decide if this is the right material for your campaign. You will be able to take a peek as to your choices for this kind of material online at your chosen printing site.
Sizes of Brochures
Aside from the 8.5 x 14 brochures, here are the other standard sizes available for this material.
• 4.25 x 5.5
• 5.5 x 8.5
• 8.5 x 11
• 11 x 17 and
• 11 x 25.375
You can also opt for custom sizes if nothing from the list appeals to your taste as to how you would want to take your brochures project. But no matter what size you choose for your tools, keep in mind that you have to secure a 0.125 bleed and safe margin from the trim line of your material. You must make sure that all vital texts and graphics are included within the safe area.
The Stocks
These are the usual stocks used for brochures. You can choose among the following. All these has the kind of quality to make your materials last for a very long time.
• 100 lb. Gloss Text
• 100 lb. Matte Text
• 100 lb. Gloss Cover
• 100 lb. Matte Cover
The Styles
As for the styles, here are your best options. The price of your project will also vary depending on this aspect.
• 4 Color front with blank back
• 4 color front with black back
• 4 color on both sides
Other Considerations
The three most popular folding being used for brochures are half fold, tri-fold and z-fold. But if you want to have yours done using other types, you can request for such by contacting the representatives of your chosen printing company.
For your materials to be processed through the digital press, you can order for quantities from 100, 150 and 200. For higher quantity, from 500 to 100,000, your materials will be processed through the offset method. The turnaround time for your brochures can be 1, 2, 4 and 6 business days.
Brochures can help you with your marketing goals. But you have to make sure that you know what your goals are in the first place. This way, it will be easier for you to create the kind of materials according to the purposes that you have. You have to make sure that your target market understands what you are leading them to.
Balance out the amount of graphics that you utilize in the entire material. People will be hooked by quality pictures. But you must sustain that interest through effective words that will capture the essence of the photos.
One simple rule that never fails to work in materials like 8.5 x 14 brochures is the manner that you write the texts to be included on the material. You have to state what you have to say in clear, concise and direct to the point manner.
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