What is outplacement? How do you select a good outplacement counselor?
The traditional standard of outplacement services provided by employers offers only generic career advice and perhaps the limited use of a desk, phone, and computer. Frequently, the outplacement advisor lacks the training, savvy, and industry experience to be of genuine help. This “standard model” is not effective, especially in a difficult job market.
More effective outplacement programs customize services to meet individual needs and utilize the skills of experienced counselors with strong business backgrounds. These programs focus on teaching executives new and creative ways to market themselves during difficult economic times.
A good outplacement counselor thoughtfully and methodically guides the executive through the transition to a new job. This process consists of customized sessions to address the following issues and tasks: thinking positively about the future; assessment and skills analysis; career planning (setting goals and objectives); creating a self marketing plan; writing a resume; learning how to answer ads; when, where, why, and how to work with recruiters; making optimal use of the Internet; networking “dos” and “don'ts”; effective interviewing techniques; how to handle rejection; and completing the campaign (accepting the offer, salary negotiation, etc.).
For the employee, the benefits of outplacement services are significant. Outplacement services can help employees assess the job marketplace, identify optimal career choices, and develop effective plans for the future -- efforts that quickly lead to a satisfying new job. Studies show that those who receive outplacement services find employment faster and face fewer career management challenges in the future.
For the employer, there are a number of benefits. Several studies have shown that outplacement services reduce the likelihood of potential employment litigation. During a downsizing, outplacement services can also foster a positive image with potential employees, the media, customers, and investors. In addition, since outplacement services help employees re-enter the workforce quickly, investing in outplacement services can help minimize expenses for severance pay, continuation of benefits, and unemployment insurance.
Do not simply accept any outplacement service offered. Invest in your future and find a quality outplacement service focused on your needs. One outplacement service meeting this standard is Paul Bernard & Associates. Their unique approach focuses on helping the outplacement client conduct a successful job search and make an effective career transition in a volatile economy.
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