It's a great time for businesses to assess themselves and to make goals for the new year. This includes things like the review, analysis, and update of the company website. Here are a few things that you can do as you evaluate, assess, and plan for a better year for your website and your business.
You need to review and update any copyright dates and/or time references throughout your website. Do a "find and replace" for last year's date on your site, or better yet, spend a few extra minutes now to program your website to update all dates and time references automatically so that you won't need to manually update them in the future.
You should review your domain names. You can ask yourself that what domain names do you currently own and when do they expire? Also Is the registration information for your domain name up to date and correct? Just by keeping your domain name registration contact information up to date and correct, you will be sure to receive timely notices, announcements, and renewals and you will be better able to manage and maintain your domain name effectively and efficiently.
Review mentioned company contact information on your website. All names, addresses, telephoners, and email address should all be double checked to ensure they are up to date and correct. Double check that all email addresses listed on your website are route to the correct person at your company. Download a copy of your website and take a backup of it up onto a CD Rom or DVD. Take a time and now and schedule to regularly download and backup a copy of your website throughout the new year. Schedule monthly backups if you make regular changes and additions to your site, or, at the very least, bi-annual or annual backups. By having an archived copy of your website on hand is essential if you ever need to replace or reinstall your website and it gives you an on-going business archive of your website and the changes made to it throughout the year.
Check internal and external links on your website. Broken links are sure sign of a neglected and out of date website. They can also can be a source of frustration to your visitors and make a (very!) bad impression. Click and double check all links, both on and off your website, to ensure all are working and up to date.
You need to update your privacy policy, site terms of use, and disclaimers to ensure they are up to date and reflect your corporate policies and comply with any new laws. You need to examine the overall design of your website. You feel that the design and/or layout outdated? And does it adequately reflect your brand, or the level of professionalism and service that your company provides? Is the website easy to use and navigate throughout? Is your website is a marketing tool that serves your company well?
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