Generally independent professionals and owners of service businesses get busy serving clients. As a result, they don't have much time to update their web sites. Still if you sell services of any kind, your website will be a key component of your marketing strategy. Even when prospects learn about you from referrals, always they go to your website to check you out before hiring you.
But sometimes service business owners say, "I know my website isn't working well but who has time for a makeover?" Or "My website is quite okay but I have a feeling that it could be better."
So what will you do when you need to tune up your online marketing but have very limited time?
Here are few small tricks that will often make a really big difference.
By the way of analogy, you should think of decorating a room that's uninviting. It may happen that sometimes you can just add an area rug or paint one wall and the entire room is transformed. When you make these types of small changes, you often get ideas for bigger changes - maybe even a total makeover.
Only a few design changes:
We all may have seen websites with dark gray text was written on a gray background. Now it's not really that hard to change font color or background. Of course! You should try to use black text on white and still create a warm, inviting page. While writing content, think of "white space" and "scanning."
We may also have heard of websites that increases conversion rates when they removed distracting images. Generally you enhance sales with images of yourself and your products. But in few markets, for some products, the reverse is quite true. You should make it easier for your audience to skim through contents because your audience simply likes to scan quickly so. You need to highlight important points with bold and colored type. Also break up the text into short paragraphs and bullets.
Highlight your points:
Generally professional writers and copywriters use this trick all the time. Just lop off your opening paragraphs or sections. Your entire message will change. Often you will discover that a strong opening message that grabs your prospects' attention somewhere around the fifth paragraph.
Generally most of us have to write to figure out what we want to say. So your opening section will be setting the stage and your audience is ready to jump right into the first act.
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